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Saturn had been very keen into research on Search Engine Optimization, and has been always following only white hat methods. We knew the importance of having a very good result position. We do Optimization by making dynamic pages easy for spiders by removing session IDs (and other problems), Linking to all pages on a site via text links (or image links) which search engine spiders can follow, using specific keyword rich page titles, headers, subheaders, internal linking, and doing aggressive link building campaigns.
Most links should use variations of the primarily keyword phrases in the link text.
Link building is usually the hardest and most powerful part of effective broad based SEO.
Finding the suitable alternative key phrases and getting inbound links with the key phrase anchors is the most difficult task. Its true that results can only be identified in the long run.
Saturn believes that SEO operations should continue and evolve whenever the search engines change their algorithms